Before starting the lookbook creation process, we established the book concept and target audience.
After establishing concept, we gathered and curated visual assets for the lookbook. Then we created the lookbbok page layout.
After finalizing layout, we designed the lookbook, exported a prototype, then published the physical copies.
MELI is a sophisticated, streetwear clothing brand that seeks to promote equality and cross-cultural awareness. They aspire to provide an opportunity to amplify positivity and explore the unknown through their means.
Their purpose is to inspire those who wear MELI and articulate the concepts of confidence, community, and mindfulness.